RALPH & RUSSO PRESENT FIRST COUTURE COLLECTION IN DIGITAL FORMAT FOR AUTUMN-WINTER 2020/2021
With the global coronavirus pandemic presenting unprecedented changes to the industry and the safety of all brand supporters at heart, Ralph & Russo, in partnership with the Fédération de la Haute Couture et de la Mode, bring their Autumn-Winter 2020/2021 couture collection to the global stage in the form of a unique digital experience. Illustrating the journey behind this season, the experience showcases the way in which this collection was brought to life, through a number of digitised looks on our custom brand avatar, several pieces made in our atelier, and the balance of the offering created in sketch form.
Reflecting on the far-reaching beauty of our natural world and the digitally charged future, Creative Director Tamara Ralph presents a collection infused with wonder. Encouraging all to take refuge during this difficult time in the world of fantasy, to look beyond and to dream, this season all are invited to partake in a special experience as we unveil our Autumn-Winter 2020/2021 couture collection through the lens of technology.
Abundant with vibrant tones of yellow-gold and sky blue, hues of lavender and fuchsia pink, the collection harkens to the natural palette of our planet, citing seven of the globe’s most unique and awe-inspiring locations, and enhancing silhouettes with intricate floral details. From three-dimensional organza blooms to swathes of floral taffeta and tweed – each distorted, blurred like water colours, and digitally printed – the collection defies singularity, bridging the gap between technology and the elements.
Uniquely presented against the seven contemporary wonders of the world, this season is brought to life by an equally international individual; our very own avatar and muse, Hauli. Named in traditional Swahili after strength and power, Hauli is at once rooted in African origins and a reflection of womankind; of the beautiful and inspiring women bringing courage and positive change to all four corners of the world.
In combining two seemingly opposed dimensions, Tamara Ralph not only presents the brand’s first ever digital show experience, but continues to represent art and the world in its purest form; as truly knowing no bounds.
