RIER FW20 Collection

RIER stylistically builds on a foundation that is in constant exchange between historical aesthetics from the South Tyrolean countryside lifestyle and the sharp contemporary attitude of the urban environment. This process includes the appreciation for nature, tradition, crafts and quality. Productions are exclusively based in Austria and Italy according to their authentic roots. Timelessness takes a central role in the brand’s sales and production strategy and in respect for nature and a more conscious consumer behaviour; all designs have to respect longevity, aesthetically and quality wise. Historical military uniform jackets and coats studded with metal buttons and velvet collars meet romantic rose flower embroideries, ruffled punk micro check shirts, cigarette denim trousers with tyrolean contrast details and Ivy league classical wardrobe items – all together in a RIER aesthetic mix with an effortless attitude and ideal for life between city and countryside.