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The brand chose to show the collection in the streets. Francisco Terra wanted to scape from from the concept of presenting a collection in a private space and then speeching about street fashion and style. This season fashion is back to where it belongs : the streets. The models walked through Paris randomly as if it was a show, and they were followed by Julien Boudet, the street style photographer @bleumode.
« I wanted to create the narrative of a person who is fighting to succeed because everyone can relate to it », explains Francisco Terra, the creative director of the label. « By distorting the peaceful imagery of beauty queens, I want to make clothes for people with thick skin. »
The Neith Nyer Spring/Summer 2019 collection is a tribute to Paris as a place of both hope and despair, told through the lens of a pageant queen trying to make her way to the top. Francisco Terra had in mind this girl full of dreams but yet marginal, a spooky gothic kid from Bastille that dreams to be Miss France. And will work hard to make her way to her dream.