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Connecting the past and future
New value is added to original purpose as time goes by.
This season is influenced by 90s outdoor gear and clothing which had a great connection with the music of the time.
The performance of fabrics and technique has been greatly improved.
This collection represents a connection between past and present, in addition to a more futuristic slant that examines how clothing might function in the future.
＜Brand concept＞
“ White (urban) Mountaineering (outdoors)” Design, Function, Technology. Combining these elements and remaining true to ourselves White Mountaineering.