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ANTHONY JOSHUA DÉVOILE SA DEUXIÈME COLLECTION AVEC BOSS ACCOMPAGNÉ D’ELLIE GOULDING & KURUPT FM
25 février 2021 : La légende du sport et double champion poids lourd Anthony Joshua a dévoilé sa collection BOSS x AJBXNG au BOSS Store, Regent Street de Londres.
Pour célébrer ce moment, il a été rejoint par la star mondiale, chanteuse et compositrice Ellie Goulding, ainsi que par le collectif de stations de radio Kurupt FM, dont Chabuddy G, MC Grindah, la station de radio Security Steves et DJ Beats.
L’équipe de radio s’est jointe à AJ pour le lancement, jouant le rôle d’assistants commerciaux virtuels en boutique. Chabuddy G et MC Grindah se sont prêtés au jeu de vendeurs virtuels en expliquant comment la collection BOSS X AJBXNG s’adapte à toutes les morphologies.
La collection est disponible dès maintenant en boutique et sur le site internet et comprend des sweatshirts à capuche, des T-shirts, des pantalons et des vestes. Les pièces allient le confort et l’esthétique iconique de BOSS.
La nouvelle campagne transmet un message fort et optimiste de la part du champion du monde, selon ses propres termes : « Chaque défi est là afin de nous rendre meilleur, plus fort et plus sage ».
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- LONDON, ENGLAND – FEBRUARY 24: (EXCLUSIVE FOR EVENING STANDARD) Ellie Goulding attends the unveiling of the BOSS x AJBXNG second capsule collection at BOSS Store, Regent Street, on February 24, 2021 in London, England. Pic Credit: Dave Benett
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- LONDON, ENGLAND – FEBRUARY 24: (EXCLUSIVE FOR EVENING STANDARD) Ellie Goulding attends the unveiling of the BOSS x AJBXNG second capsule collection at BOSS Store, Regent Street, on February 24, 2021 in London, England. Pic Credit: Dave Benett
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- LONDON, ENGLAND – FEBRUARY 24: (EXCLUSIVE FOR EVENING STANDARD) Ellie Goulding attends the unveiling of the BOSS x AJBXNG second capsule collection at BOSS Store, Regent Street, on February 24, 2021 in London, England. Pic Credit: Dave Benett
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- LONDON, ENGLAND – FEBRUARY 24: (EXCLUSIVE FOR EVENING STANDARD) Ellie Goulding attends the unveiling of the BOSS x AJBXNG second capsule collection at BOSS Store, Regent Street, on February 24, 2021 in London, England. Pic Credit: Dave Benett
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- LONDON, ENGLAND – FEBRUARY 24: (EXCLUSIVE FOR EVENING STANDARD) Ellie Goulding attends the unveiling of the BOSS x AJBXNG second capsule collection at BOSS Store, Regent Street, on February 24, 2021 in London, England. Pic Credit: Dave Benett
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- LONDON, ENGLAND – FEBRUARY 24: (EXCLUSIVE FOR EVENING STANDARD) Ellie Goulding attends the unveiling of the BOSS x AJBXNG second capsule collection at BOSS Store, Regent Street, on February 24, 2021 in London, England. Pic Credit: Dave Benett
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- LONDON, ENGLAND – FEBRUARY 24: (EXCLUSIVE FOR EVENING STANDARD) Ellie Goulding attends the unveiling of the BOSS x AJBXNG second capsule collection at BOSS Store, Regent Street, on February 24, 2021 in London, England. Pic Credit: Dave Benett
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- LONDON, ENGLAND – FEBRUARY 24: (EXCLUSIVE FOR EVENING STANDARD) Hugo Chegwin of Kurupt FM and Ellie Goulding attend the unveiling of the BOSS x AJBXNG second capsule collection at BOSS Store, Regent Street, on February 24, 2021 in London, England. Pic Credit: Dave Benett
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- LONDON, ENGLAND – FEBRUARY 24: (EXCLUSIVE FOR EVENING STANDARD) Hugo Chegwin of Kurupt FM and Ellie Goulding attend the unveiling of the BOSS x AJBXNG second capsule collection at BOSS Store, Regent Street, on February 24, 2021 in London, England. Pic Credit: Dave Benett
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- LONDON, ENGLAND – FEBRUARY 24: (EXCLUSIVE FOR EVENING STANDARD) Hugo Chegwin of Kurupt FM and Ellie Goulding attend the unveiling of the BOSS x AJBXNG second capsule collection at BOSS Store, Regent Street, on February 24, 2021 in London, England. Pic Credit: Dave Benett
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- LONDON, ENGLAND – FEBRUARY 24: (EXCLUSIVE FOR EVENING STANDARD) Allan Mustafa aka MC Grindah of of Kurupt FM and Ellie Goulding attend the unveiling of the BOSS x AJBXNG second capsule collection at BOSS Store, Regent Street, on February 24, 2021 in London, England. Pic Credit: Dave Benett
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- LONDON, ENGLAND – FEBRUARY 24: (EXCLUSIVE FOR EVENING STANDARD) Allan Mustafa aka MC Grindah of of Kurupt FM and Ellie Goulding attend the unveiling of the BOSS x AJBXNG second capsule collection at BOSS Store, Regent Street, on February 24, 2021 in London, England. Pic Credit: Dave Benett
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- LONDON, ENGLAND – FEBRUARY 24: (EXCLUSIVE FOR EVENING STANDARD) Allan Mustafa aka MC Grindah of of Kurupt FM and Ellie Goulding attend the unveiling of the BOSS x AJBXNG second capsule collection at BOSS Store, Regent Street, on February 24, 2021 in London, England. Pic Credit: Dave Benett
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- LONDON, ENGLAND – FEBRUARY 24: (EXCLUSIVE FOR EVENING STANDARD) Steve Stamp of Kurupt FM and Ellie Goulding attend the unveiling of the BOSS x AJBXNG second capsule collection at BOSS Store, Regent Street, on February 24, 2021 in London, England. Pic Credit: Dave Benett
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- LONDON, ENGLAND – FEBRUARY 24: (EXCLUSIVE FOR EVENING STANDARD) Steve Stamp of Kurupt FM and Ellie Goulding attend the unveiling of the BOSS x AJBXNG second capsule collection at BOSS Store, Regent Street, on February 24, 2021 in London, England. Pic Credit: Dave Benett
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- LONDON, ENGLAND – FEBRUARY 24: (EXCLUSIVE FOR EVENING STANDARD) Asim Chaudhry aka Chabuddy G of Kurupt FM and Ellie Goulding attend the unveiling of the BOSS x AJBXNG second capsule collection at BOSS Store, Regent Street, on February 24, 2021 in London, England. Pic Credit: Dave Benett
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- LONDON, ENGLAND – FEBRUARY 24: (EXCLUSIVE FOR EVENING STANDARD) Asim Chaudhry aka Chabuddy G of Kurupt FM and Ellie Goulding attend the unveiling of the BOSS x AJBXNG second capsule collection at BOSS Store, Regent Street, on February 24, 2021 in London, England. Pic Credit: Dave Benett
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- LONDON, ENGLAND – FEBRUARY 24: Ellie Goulding attends the unveiling of the BOSS x AJBXNG second capsule collection at BOSS Store, Regent Street, on February 24, 2021 in London, England. Pic Credit: Dave Benett
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- LONDON, ENGLAND – FEBRUARY 24: Anthony Joshua attends the unveiling of the BOSS x AJBXNG second capsule collection at BOSS Store, Regent Street, on February 24, 2021 in London, England. Pic Credit: Dave Benett
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- LONDON, ENGLAND – FEBRUARY 24: Anthony Joshua attends the unveiling of the BOSS x AJBXNG second capsule collection at BOSS Store, Regent Street, on February 24, 2021 in London, England. Pic Credit: Dave Benett
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- LONDON, ENGLAND – FEBRUARY 24: Anthony Joshua attends the unveiling of the BOSS x AJBXNG second capsule collection at BOSS Store, Regent Street, on February 24, 2021 in London, England. Pic Credit: Dave Benett
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- LONDON, ENGLAND – FEBRUARY 24: Anthony Joshua attends the unveiling of the BOSS x AJBXNG second capsule collection at BOSS Store, Regent Street, on February 24, 2021 in London, England. Pic Credit: Dave Benett
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- LONDON, ENGLAND – FEBRUARY 24: Ellie Goulding and Anthony Joshua attend the unveiling of the BOSS x AJBXNG second capsule collection at BOSS Store, Regent Street, on February 24, 2021 in London, England. Pic Credit: Dave Benett