LOVE STORE
SPRING/ SUMMER 2012
Omar Kashoura’s Spring/Summer 2012 collection evokes the coming together of strikers and society in the liberation of the 60 and 70’s.
Woodstock, and the music icons of that era including Bob Dylan and Janis Joplin, are referenced as Kashoura gives a nod to a more harmonious time of acceptance and freedom across all genres within society. Playing on this theme, the overriding feel of the collection is ease and comfort; a relaxed elegance and a softer silhouette.
Contrasting the hyper masculinity of 1970’s St Christopher’s Street with Woodstock, wide-fitting trousers and shorts are paired with fitted and sculpted T-shirts, shirts, and waisted tailored jackets. Cloth features drape and fluidity in modern linen blends with viscose and cottons teamed with a multi stripe colour cloth. Fitted knitwear is worn next to the skin, and features modern dropped stitch technique for interest.
Shirting is ultra fine and loose fit, in lightweight plain and striped Italian cottons. Dropped shoulders are a key feature, combined with abstract prints developed from a photograph of light movement from Waltzer’s at the fair. Kashoura also presents ‘Love Store – Store Love’, a seasonal exclusive graphic print crafted in bronze and aqua, inspired by Bruce Nauman’s messages in neon signs in Pigalle, Paris.
Bags are crafted to emulate paper bags, and finished with leather trims, gold hardware, and zippers with ring pulls. A modern 70’s feel prevails with luxurious faux crocodile leather accessories and tab trims, suggestive of freedom and completing the collection.