Louis Vuitton London Store Launch

Alexa Chung held court as the for celebrities Gwyneth Paltrow, Elle Mcpherson, Kirsten Dunst, Alice Delal and Thandie Newton as the super brand launched the new 17,000 squeare-foot Maison Vuittion.

Thing’s have certainly changed since Louis Vuitton opened their first shop in London’s Oxford Street in 1885.
Hailed as the most sophisticated LV store in the world to date, the Maison Vuitton is nothing short of LV-hall of fame that is bound to become a mecca of sorts for the brands millions of fanatics by diffusing the borderline between art fashion and luxe shooping

The fabulous non-store boasts Prince’s Margaret’s luggage, a fabulous moving sculpture by the artist Michael Landy called ‘Credit Card Destroying Machine.’, a giant oversized portrait by Gilbert and George. And a giant sculpture by Takashi Murakami, the artist responsible for the brands most popular bag meets art collaboration.

A wall of vintage monogrammed trunks and a bar where visitors can sit on leather barstools and watch a surprisingly entertaining bag display is
It also houses a special exhibition showcasing Marc Jacob’s 24 pret-a-porter collections to date for the brand as curated by LOVE magazine’s editor-in-chief and Louis Vuitton aficionado Katie Grand.

The VIP top floor available only for specially invited guest boasts some serious modern art as it displays one Basquiat, A Koons, another Gilbert and George and two Richard Prince.

The fabulous concept store is the absolute go-to-architect for fashion houses when opening a flagship store; Peter Marino.
Marino’s extensive portfolio includes the Chanel Tower in Ginza, Tokyo and the Christian Dior flagship in Paris and Andy Warhol’s New York town house.

Maison Vuitton is nothing short of a slice of fashion history, and a must for every fashionista escaping on a weekend shopping trip to London. .

Fernando Torres