Home Luxsure InternationalLuxsure in EnglishFashion Martina Hirsch becomes the face of Dzmitry Samal’s new eyewear collection

Martina Hirsch becomes the face of Dzmitry Samal’s new eyewear collection

by Tania Tuka
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Renowned German model and influencer Martina Hirsch has been unveiled as the face of the latest collection from French eyewear brand Dzmitry Samal. Known for her elegance, charisma, and impeccable style, Martina’s collaboration with the brand marks a significant milestone in her career.

The campaign was shot in New York City during Fashion Week, an event Martina regularly attend as a staple in the global fashion scene.

« It is an incredible honor to become the face of Dzmitry Samal’s new collection, » Martina shared. « This opportunity is a great step forward in my career. I love wearing these glasses daily, and I’m thrilled that the campaign was shot in New York — a city that perfectly complements the brand’s bold and modern designs. »

Martina Hirsch, a famous German model and influencer who has graced the pages of iconic fashion magazines like Vogue, Harper’s Bazaar, and L’Officiel, was recently crowned « Woman of the Year » by Glamour and continues going global. Step by step, Martina captivates audiences with her elegance and digital presence — and this collaboration is a step forward to new opportunities!

Dzmitry Samal, the mastermind behind the brand, expressed his enthusiasm for working with Martina. 

« I was inspired by Martina’s charm, femininity, openness, and style, » he said. « From the beginning, she was the perfect candidate to represent our vision. Stylish, charming, and positive — the experience of working with her is unbeatable! Her presence brings a unique energy to this collection. I’m delighted to see her embody our designs with such grace. »

The Dzmitry Samal brand was created as an experimental project in Spring 2012. All the glasses are 100% handmade in France by craftsmen of excellence. They can all be set with prescription lenses. The collection draws inspiration from urban architecture and modern minimalism, featuring geometric lines and unique finishes that blend sophistication with bold design. Each pair is meticulously crafted to reflect the brand’s commitment to innovation and timeless elegance.

Modèle: Martina Hirsch

Photographe: Alex Dani

Styliste: Tania Tuka

Сoiffeur: Liz Gaier 

Maquilleuse: Mai Huynh

Production: SashkaProject

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