Le 1er mai 2024, Montblanc a célébré le centenaire de son emblématique Meisterstück lors d’un événement exclusif au Paramour Estate à Los Angeles. Pour marquer cette étape importante, la Maison de luxe a dévoilé une nouvelle campagne mondiale réalisée par Wes Anderson, célèbre réalisateur et scénariste primé aux Oscars. Cet événement a attiré des personnalités de renom, dont Rupert Friend, Jason Schwartzman, Maude Apatow et John Legend, parmi de nombreux autres invités de prestige.
Une Campagne Imaginée par Wes Anderson
La nouvelle campagne de Montblanc, imaginée et réalisée par Wes Anderson, transporte les spectateurs dans un univers fictif situé au sommet du Mont Blanc, où se trouvent les quartiers généraux de Montblanc. Fidèle au style visuel distinctif et à la narration excentrique d’Anderson, le film de campagne présente des personnages colorés interprétés par Rupert Friend, Jason Schwartzman, et Wes Anderson lui-même. La campagne met en lumière l’héritage du Meisterstück tout en le réimaginant à travers une perspective nouvelle et artistique.
Un Événement Mémorable au Paramour Estate
L’événement s’est tenu au Paramour Estate, ancienne résidence de la star du cinéma muet Antonio Moreno, offrant un cadre historique parfait qui relie l’héritage riche de Hollywood au célèbre instrument d’écriture de Montblanc. À leur arrivée, les invités ont été accueillis par un tapis rouge évoquant le cadre montagneux du film de campagne, les menant à la réception autour d’une grande réplique du Meisterstück.
La soirée a débuté par des discours de Philippe Fortunato, PDG de Richemont Fashion & Accessories Maisons, et Rupert Friend. Un dîner en plein air a suivi, au cours duquel le film de campagne a été officiellement dévoilé. La soirée s’est poursuivie avec une performance spéciale de John Legend, et s’est terminée par une afterparty animée par le DJ et producteur A-TRAK dans la salle de bal de l’estate.
Une Exposition et un Pop-Up Chalet Inspirants
En parallèle de l’événement, les invités ont pu découvrir une exposition dédiée aux 100 ans du Meisterstück, présentant l’évolution du design de cet instrument d’écriture iconique au fil des années. Cette exposition immersive a permis aux participants de se plonger dans l’histoire et l’innovation qui caractérisent Montblanc.
Du 4 mai au 31 juillet 2024, les fans de Montblanc et de Wes Anderson pourront visiter le Montblanc Chalet Pop Up au 459 North Rodeo Drive à Beverly Hills. Inspiré par la bibliothèque d’observation en haute montagne du film de campagne, cet espace interactif et immersif invite les visiteurs à découvrir l’histoire fascinante du Meisterstück.
Une Histoire de Maîtrise et d’Innovation
Le Meisterstück, lancé en 1924, est considéré comme l’instrument d’écriture par excellence. Il a laissé une empreinte indélébile dans la culture et l’histoire, utilisé par de nombreuses personnalités influentes. La conception de cet instrument d’écriture légendaire est le fruit de l’ingéniosité et du savoir-faire des artisans de Montblanc, qui ont toujours été à la pointe de l’innovation.
Montblanc : Une Maison Synonyme d’Excellence
Depuis sa fondation en 1906, Montblanc a continuellement repoussé les limites de l’innovation dans la culture de l’écriture. Aujourd’hui, la Maison continue de se distinguer par son excellence en matière de fabrication et de design à travers diverses catégories de produits, y compris les instruments d’écriture, les montres, les articles de maroquinerie, les nouvelles technologies et les accessoires. Le logo emblématique de Montblanc est devenu le sceau ultime de performance, de qualité et de style sophistiqué.
Pour en savoir plus sur la campagne et le centenaire du Meisterstück, visitez Montblanc.
LOS ANGELES, CALIFORNIA – MAY 01: Rocco Liu attends as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: Lincoln Younes attends as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: Xu Bin attends as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: Feng Tang attends as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: Mew Suppasit attends as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: Trevor Stuurman attends as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: Keith Powers attends as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: Emma Roberts attends as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: Renan Pacheco attends as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: Emma Roberts attends as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: Emilia Schüle attends as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: Jannis Niewöhner attends as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: (L-R) Jannis Niewöhner, Stephanie Radl, Global Director Brand Relations, Montblanc, Emilia Schüle, and a guest attend as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: Reggie Yates attends as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: Lucky Blue Smith attends as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: Lee Jin-wook attends as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: Stefan Crepon attends as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: Kadu Dantas attends as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: Sami Outalbali attends as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: Maude Apatow attends as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: Isaac Hernández attends as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: (L-R) Isaac Hernández, Esmeralda Pimentel, and Alfonso Herrera attend as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: Alosian Vivancos attends as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: Jenny Tsang attends as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: Fer Millán attends as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: Juan Pablo Jim attends as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: Rodrigo Santoro attends as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: Simu Liu attends as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: (L-R) Mel Fronckowiak and Rodrigo Santoro attend as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: Simu Liu attends as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: Toni Garrn attends as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: Jon Kortajarena attends as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: Dan Stevens attends as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: Rupert Friend attends as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: (L-R) Rupert Friend, Maude Apatow, Waris Ahluwalia, and Jason Schwartzman attend as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: Jason Schwartzman attends as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: (L-R) Brady Cunningham and Jason Schwartzman attend as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: (L-R) Aimee Mullins and Rupert Friend attend as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: Rupert Friend attends as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: Maya Erskine attends as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: Maya Erskine attends as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: (L-R) Michael Angarano and Maya Erskine attend as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: Adrien Brody attends as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: Adrien Brody attends as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: (L-R) Jason Schwartzman, Waris Ahluwalia, and Adrien Brody attend as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: Zinedine Zidane attends as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: (L-R) Jason Schwartzman, Waris Ahluwalia, and Adrien Brody attend as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: Tylynn Nguyen attends as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: Bianca Balti attends as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: Callum Turner attends as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: Callum Turner attends as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: John Legend attends as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: John Legend attends as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)LOS ANGELES, CALIFORNIA – MAY 01: Dori Sakurada attends as Montblanc Celebrates 100 years Of Meisterstück, Written and Directed by Wes Anderson at The Paramour Estate on May 01, 2024 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for Montblanc)
