JAPANESE MODEL HIKARI MORI JOINS THE BVLGARI FAMILY AS PR AMBASSADOR
Grandchild of the late Hanae Mori, who was widely known for her beautiful butterfly icon and was the first Asian person to become a member of Association of Haute Couture based in Paris, Hikari Mori is a leading Japanese model who has encountered diverse beauty and culture throughout her career.
This experience has given her a perspective that is focused on sustainability and diversity, and in 2022, she became an entrepreneur when she established tefutefu, Inc. as a project to support the creation of new culture for the future.
Bulgari is extremely proud to welcome Hikari Mori to his family
Upon becoming an ambassador, Hikari Mori commented as follows:
“I am extremely happy to be able to work alongside the Magnificent roman High Jeweler Bulgari, which has an approximately 140-year history, to bring to the world the beauty of the gems that mother earth has blessed us with and that thanks to artist and artisans become magnificent creations. Having chosen the path of fashion model, I have been blessed with many opportunities to encounter beautiful handiwork around the world. And this is why I am looking forward to becoming a bridge not only between Italy and Japan, where my roots lie, but also the rest of the world, and to taking the story of the Italian craftsmanship of Bulgari – which has always been pioneering on Magnificent beauty – to people around the world. I will continue to devote myself to going beyond the boundaries of being a fashion model, and to becoming a lifestyle model and also an influential model for others.”
ABOUT HIKARI MORI
Born in 1992 in Tokyo, Japan. Hikari is active as a model in Japan and abroad. She is an ambassador for Plan International Japan, a non-profit organisation dedicated to supporting girls in developing countries. She is one of the founders of tefutefu as well as the creative director. In this position, Hikari promotes Japanese style wellness practices that pays respect to its traditional roots while modernizing them to appeal to a global audience. In 2022, she won the BVLGARI AVRORA AWARDS and the FIGARO JAPON “Business With Attitude” respectively.