WSM FASHION REBOOT – THE FIRST SYSTEMIC FORMAT ON
SUSTAINABILITY AND INNOVATION – HAS BEEN POSTPONED FROM 24TH TO 27TH SEPTEMBER, WITH WHITE MILANO DURING THE
WOMENSWEAR FASHION WEEK
In September, during the Fashion Week, a double appointment with WSM and WHITE MILANO to jump-start again with new vigour. Starting from as early as June, some novelties on the services in support of the businesses In consideration of challenging situation brought about by the spread of COVID-19, which is hitting the rest of Europe and the United States too, WSM FASHION REBOOT – the first project of true synergy and networking for all the players of sustainable fashion – is due from 24th to 27th September 2020 with WHITE Milano, during Milano Moda Donna (Womenswear Fashion Week).
A shared attention on the theme of sustainability – today more than ever an indispensable asset for companies – has brought together for WSM FASHION REBOOT the key sector players: CNMI, WHITE, Confartigianato Imprese, which, thanks to the support of MAECI and ICE – Agenzia, have bought into the spotlight a whole panorama rich and heterogeneous on what the market of sustainability is today. Matteo Ward is the creative director of WSM, co-founder of the brand Wråd, and artistic director of GIVE A FOKus, WHITE’s sustainable hub. An innovative format that has succeeded in generating an effective networking incorporating businesses, designers, suppliers of raw materials and services.
WSM is back from 24th-27th September with WHITE Milano, even richer in initiatives, workshops and charismatic presences to offer new ideas on how to innovate the fashion system under the banner of sustainability.
Considering the inevitable change of dates, and in order to start again with
new impulse, WHITE is working both with the Institutions and with a series of international agencies and b2b and b2c platforms to support the brands already in June in their marketing and communication activities. To safeguard Italian small and medium-sized businesses, the association INSIEMESIAMOPIÙFORTI has been launched to defend and protect the entire fashion and textile supply chain, a movement that has become a true free association, so as to be more incisive and effective together.
(to see the manifesto and the goals check: http://www.whiteshow.com/insieme/)