C’est à l’emblématique Gibus Club, où se sont déroulés les concerts punk les plus mythiques de la scène parisienne, qu’a eu lieu la présentation KIDILL AW20 « Fuck Forever ». Les invités se sont installés sous une lumière rouge ; une bande sonore diffusant les Sex Pistols s’arrête pour laisser place à la cyborgienne et poétique Summer Satana qui a rythmé le show. Les mannequins affichaient leurs allures punk en déambulant sur un runaway au chemin sinueux et chaotique, non sans rappeler l’esprit de la collection.
KIDILL AW2020 « Fuck Forever » collection shown at le Gibus, features a special collaboration with the English graphic artist Jamie Reid. The collaboration was made with Jamie Reid’s private art collection from 1968-2018.
Jamie Reid has been an active artist for 50 years as a situationist punk. He created all the artwork for the legendary punk band the Sex Pistols which has established the visual image of the London punk scene and still his artwork has a great impact and still remains as an iconic existence.
Designer, Hiroaki Sueyasu, has been a big fan of Jamie Reid since junior high and was very honored for this collaboration to take place for KIDILL AW20 collection. The rebellious stance towards politics, society and environmental destruction that Jamie Reid still communicates overlaps with many of the things that the brand designer believes and has given him the opportunity to look deeper into his thoughts through this collaboration.
This collaboration with Jamie Reid started off through the punk rock culture but it has given the designer the idea of how he should take action as a fashion designer. Hiroaki Sueyasu would like to face fashion bearing in mind the initial impulse of the punk, and create something different with his new and very own attitude towards fashion.
For the AW20 « Fuck Forever » collection, Sueyasu collaborated with the symbolic denim brand EDWIN. EDWIN produces the high quality Japan denim specializing in the traditional craftsmanship and the expertise of the sewing techniques. EDWIN is working with genuine concerns about the environment which overlaps with thoughts, that Jamie Reid and the designer, have towards environmental destruction.
In addition to the Edwin collaboration long with the collaboration products there are backpacks made from disposed denim fabrics and recycled to novelties and shoppers available to the customers. 2021 will be the 60th anniversary for EDWIN and we are planning to have in store events for KIDILLx EDWIN for this anniversary year.