For Spring Summer 19, CMMN SWDN reacts to today’s issue of overproduction. Fast fashion shows no signs of abating, with every new garment’s rapidly decreasing shelf life resulting in an enormous mountain of waste. Saif and Emma Bakir question their own relationship to the issue.
Staples from previous collections are given a new lease of life – denim has been updated with laser etched prints of sales advertisements encouraging us to overconsume and knitwear has been dissected and reassembled by hand as applique on mesh.
The technical Moto jacket takes a new guise as a cropped version in muted colours is reimagined on printed mesh. Tailored trousers are fused with leather detailing and open sleeves complete each look with a sense of ease and movement.
CMMN SWDN’s signature use of unexpected pairings continues through conventional business stripes printed on silk organza and sheer mesh set against hardwearing denim and leather.
Leading on from AW18, a boxy fit continues to dominate the silhouette with relaxed tailoring and elongated sleeves paired against cropped knits to create knowingly awkward proportions that echo the charm of pre loved garments. Much like the desaturated tones from faded abandoned garments, neutrals and greys are building the base and highlighted with accents of lime green, blues and reds.
CMMN SWDN continue their successful partnership with Amsterdam eyewear brand Ace & Tate with a range of sunglasses that serve as a homage to nineties sport aesthetic.
Spring Summer 19 also introduces a collaboration with Helen Kirkum, the shoe designer known for her collage-like construction of recycled sneakers, dissecting and reconstructing shoes from the CMMN SWDN AW18 collection. Bales of discarded clothes make up the backdrop and serve as evidence of today’s overproduction.
STYLING
Gary David Moore
CASTING
Rene de Bathory
PRODUCTION BOUM
MUSIC
Lukas Heerich
MAKE-UP
Satoko Watanabe at Artlist
HAIR
Mari Ohashi at LGA Management using Toni & Guy Label M Professional Haircare