London College of Fashion just opened COLLEGE SHOP, its first ever pop up retail space in the heart of the West End – in Kingly Court just off London’s famous Carnaby Street. Launched on Thursday 8 September 2011, in the lead up to London Fashion Week, it will run for just over two weeks, stocking unique and one-off creations by its legion of multi-talented alumni.
In a boutique gallery setting shoppers will be able to pick luxury, affordable pieces by future design stars. Stock will rotate daily allowing clients to discover beautiful one-off designs from recent graduates in womenswear, menswear, footwear, accessories, jewellery, fashion photography and illustration alongside more established LCF graduates from the last 5 years including hot young designers William Tempest, Ada Zanditon, Beatrice Boyle and Hasan Hejazi.
Pieces are wearable but luxurious and have been selected by a buying team including Angela Quaintrell – former buying director at Liberty. Prices start at just £20 and go up to over £400 – with most pieces between £100 and £250.
Also on sale is exclusive branded COLLEGE SHOP organic cotton canvas bags (free with purchases over £50), the new issue of Pigeons & Peacocks LCF’s exclusive magazine, oyster card holders and postcards designed by Fashion Illustration stars Beatrice Boyle and Noro Kim – starting at just £5 these limited edition pieces provide fantastic presents and collectible mementos.
The in-store experience at COLLEGE SHOP is personal, with clients able to browse the digital catalogue for further items of interest and arrange private appointments. Each piece has a unique item number, and is signed by the designer, with an accompanying statement of authenticity.
Open to the public from Friday 9 September to Wednesday 28 September – Kingly Court, W1B