Swiss luxury jeweller Shawish presented last week the making of « The World’s First Diamond Ring » at Il Bottaccio in Mayfair, London.
« The World’s First Diamond Ring » is an in-depth animation charting the creation of the £43million,150-carat ring composed entirely of a finished diamond, with the band carved directly into the stone.
London has been selected as the city to present this exclusive invitation-only event. Taking place at one of the capital’s top venues, Il Bottaccio on Grosvenor Place, the event started with a champagne reception and live music. Other highlights of the evening included a charity auction and a jaw-dropping performance by a contorting dancer covered with glitter and jewels.
Shawish’s most recent jewellery collection was also on display, with diamonds featuring prominently in many of the creations, either presented alone or teamed with other precious stones, such as emeralds, amethysts, rubies or sapphires.
Shawish was founded by brothers Mohamed and Majdy Shawesh, and is headquartered in the heart of Geneva’s old town. Under the direction of its powerful artistic and creative force, Shawish is the result of years of planning and an intense interest in the diamond industry. The jewellery is assembled in-house by a team of highly-skilled craftsmen in a workshop adjoining the Shawish room.
« It’s a fantasy. It seemed impossible so we decided to embark on this adventure. We did it to make people’s dreams come true and to create the perfect diamond ring », say the Shawesh brothers.
Laurie Guillem