Baume & Mercier and Gwyneth Paltrow

2011 SIHH: Baume & Mercier heats up the watchmaking world!

To celebrate the start of a new chapter in its history, the Swiss Maison d’Horlogerie held a spectacular seaside garden party. The event was highlighted by the presence of Gwyneth Paltrow and various international celebrities.

The ocean in Switzerland

To mark the start of a new chapter in its 180-year history, Baume & Mercier invited 950 guests to a garden party on the beach to echo its new Brand universe: seaside living in the Hamptons.

75 tons of sand, 800 square meters of grass, and 7,000 hours of work were needed to create this magical atmosphere between earth and sea.
Imagine monumental sand sculptures, the sound of waves, guests enjoying themselves on the wooden deck and then on the dance floor.
The evening unfolded with moments of pure emotion and the simple joy of celebration.

Sea, sun and stars

Attending the event were…

Baume & Mercier’s new ambassador American actress Gwyneth Paltrow.
She made her acting debut on stage in 1990 and began appearing in films in 1991, gaining earlynotice for her work in films such as Se7en and Emma. She garnered worldwide recognition through her performance in Shakespeare in Love (1998), for which she won an Academy Award for Best Actress, a Golden Globe Award and two Screen Actors Guild Awards, for Outstanding Lead Actress and as a member of the Outstanding Cast. She is now starting a career as a singer.
“The motto of Baume & Mercier, ‘Life is about moments’, very much reflects my personal philosophy of life. That’s why I said yes/responded positively when the Brand proposed that I represent it”, she explains.
Other celebrities in attendance included Mathilda May, Thomas Kretschmann, Arantxa Sanchez , Emmanuelle Chriqui, Christina Surer, Russian actress Marina Aleksandrova, German actress Bettina Zimmermann, Italian rising stars Laura Chiatti and Valeria Bilello, Swiss Top Model Xenia Tchoumitcheva, Spanish TV anchor and writer Nuria Roca, Swiss race car driver Martin Tomczyck, Belgian TV anchor Julie Taton, Raquel Maquard, Beatriz Bollinger…